CLIENT | Suncor Energy
TYPE | Infographic
INDUSTRY | Energy
Suncor needed to communicate complex environmental and plant information to the surrounding aboriginal population in Sarnia, Ontario. Due to cultural sensitivities and the necessity to retain transparency, Suncor consulted my information design services to develop communications that would be both accurate and cognizant of the existing relationship between the aboriginal population and the corporation.
To maximize the impact of the communication, I created an infographic that represented the technical environmental information alongside contextual descriptions and definitions that would allow the audience to understand the information in relation to their existing knowledge. The goal was to retain quality of the information without being overly simplified or complex, within the visual brand of Suncor.
The infographic created was successful in communicating the intended information to the audience, opening the dialogue and strengthening community relations and trust between the aboriginal population and Suncor.